Introduction to Franchising

Instructor
JohnMulford

Introduction to Franchising

Sixty percent of quick service restaurant establishments are part of a franchise, including McDonalds, Burger King, Pizza Hut, and Subway. Why is that? What makes franchising the way to provide fast food?

It’s not just fast food. Franchising accounts for 800,000 business establishments and 9 million jobs in the United States across a wide range of products and services.

Would you like to know what makes this huge part of the US economy tick? In this short introductory course, we’ll pull back the curtain to show the inner workings of franchising.

This course is comprised of four units as follows:

Unit 1: The Franchising Landscape

Unit 2: Single-Unit Franchising

Unit 3: Multi-Unit Franchising

Unit 4: Becoming a Franchisor

We promise you will:

1. Learn something new and interesting about franchising.

2. Discover whether franchising is for you.

In a nutshell,

  • If you want to own your own business,
  • You are willing to follow some well-tested operating procedures, and
  • You are willing to work hard,

then you can find opportunities in franchising that match your skills and interests.Those opportunities can provide tremendous personal satisfaction—from building a business that provides jobs for employees and great products and services for customers, to generating income and wealth for you and your family.

Whether you have already started working in franchising or you are just thinking about it, by the end of this course you will have a comprehensive view of the whole franchising landscape that will help you decide your next step in franchising.

I’m really looking forward to working with you throughout this course as your instructor and facilitator.I have been teaching business courses and working with entrepreneurs for the last 30 years. Recently, our center launched a Business Development Center franchise that operates in three nations, so I am right in the middle of the material we will be covering in this introductory course.I hope that you enjoy it.

Please note: In Units 2, 3, and 4 you will be asked to complete activities on Excel spreadsheets. These files will be located in the Documents section of this course located on the main menu (see Documents to the left). Please navigate back to this section to obtain and complete those activities. When you are finished, you can click on Resume Course and you will be returned to the appropriate section of the unit. Also, you will note that in many cases, videos are followed by text outlines of the video (entitled Review), providing you with an opportunity to review and study the concepts and ideas presented in the videos more closely