Welcome to the course!
Is this course introduction, Dr. John Mulford will discuss the purpose and structure of this course on franchising.
The course is divided into four main units:
Unit 1: The Franchising Landscape
Unit 2: Single-Unit Franchising
Unit 3: Multi-Unit Franchising
Unit 4: Becoming a Franchisor
As you navigate through the units, take your time and watch all of the videos and interviews, and reflect on wisdom shared by the speakers.
Whenever you are ready, proceed and start to learn!