Introduction to Franchising

Instructor
JohnMulford

Unit 2: Single-Unit Franchising


Welcome to Unit 2 of Introduction to Franchising 

Unit 1 gave you the big picture, the landscape of franchising. Now we are going to drill down to give you an on-the-ground picture of the life of a franchisee.

This unit is comprised of six (6) sections in which you will hear franchisees describe their jobs, their dreams, their challenges, and even some of their disappointments. We want you to hear first-hand experiences from people like you. You will also have an opportunity to assess your readiness as a franchisee.

We also asked franchisors to describe the role of their franchisees and what makes a franchisee successful in their businesses. They have seen lots of franchisees, many of whom have succeeded, but some of whom have failed. Learn from their wisdom.