Introduction to Franchising

Instructor
JohnMulford

Unit 3: Multi-Unit Franchising


Welcome to Unit 3 of Introduction to Franchising

Unit 1 gave you the big picture, the landscape of franchising. In Unit 2, we looked at the life of a franchisee operating a single unit. Now we expand that horizon to look at franchisees who operate multiple units.

As we did in Unit 2, we start with the lives of franchisees from their perspectives:

  • What motivated them to take on the challenge?
  • How did the demands on their time and emotions change as they added units?
  • What different skills and abilities did multiple units require of them?
  • What were their keys to success?

Within the six (6) sections of this unit, you will also have an opportunity to explore your readiness or fit for operating multi-unit franchises.