Welcome to Unit 4, the final unit of Introduction to Franchising
Now, we turn our attention to the franchisor. In this four (4) section unit, we will look at what motivates someone to jump through all the legal, financial, and organizational hoops to start a franchise? How do they do it? What makes franchisors successful? In this unit, you will hear from several franchisors who speak to these issues. You will also have an opportunity to evaluate business ideas for their suitability for franchising.